We help solve your business

problems so you can

Working with over 100 products, there's no problem we haven't solved. We help you overcome your challenges to profitability & scale so you can meet your business goals, beat your competition, and establish new markets

See how in just 3 months we guide businesses just like yours to profitability and scale

First Month (Set Foundations)

Understand your business and set the foundations for success

Second Month (Optimize)

Optimize against first month learnings to ensure we are meeting or exceeding targets

Third Month (Operationalize)

Continue optimizing creative based on previous learnings

Our Process

First Month (Set Foundations)

Understand your business and set the foundations for success

  • Financial Model

  • Market Research

  • Marketing Calendar

  • Brand Guidelines

  • A/B Testing Ads

  • Review Plans vs. Actual

Second Month (Optimize)

Optimize against first month learnings to ensure we are meeting or exceeding targets

  • Optimize Creative to Produce Positive ROAS

  • Reviewing Conversion Funnel

  • Review Plans vs. Actual

Third Month (Operationalize)

Continue optimizing creative based on previous learnings

  • Modify Bid Strategies

  • Look at New Opportunities to Scale

And Beyond

Continual improvement / optimizations

We know B2C and B2B.


We’ve run hundreds of campaigns to drive consumer demand to both direct sale and via retail. We know how to move audiences along the customer journey from awareness to consideration to conversion and how to manage against diminishing returns at scale on ad spend. We can use sequential ads to educate your prospective customers managing any objections to conversion.


We work with your sales team to cultivate leads into conversions. We can develop lists for paid media campaigns or via CRM tools, run effective email and look-alike model campaigns. We also have outbound call center resources to initiate follow ups and bookings for initial meetings. Using customer segmentation strategies we can optimize your CPA (cost per acquisition) per segment.

We know your

Business model

We know E-commerce, intangible and tangible selling, subscriptions, recurring revenue models, app installations & sales, and more.


We've worked in: Smart Home/IoT, consumer electronics, grocery, food delivery services, healthcare, fitness, mental health, cooking/houseware, and more.


We work with you to plan your marketing calendar well in advance so that your business is in the best possible place for all holidays and special buying occasions.

Over 10 years of experience and 100s of products managed.

See how we helped them achieve their goals

We needed to rapidly launch our performance ad campaigns for our new product the Vibrasonic Mattress. Isaac Frank helped up us create a financial forecast and benchmark for paid media and provided recommendations and wireframes for our website in addition to executing the ad-tech setup and initial campaigns including ad creative. I would recommend them for any startup that needs to augment their existing team during a launch or push phase.

Kyle R

Sales & Marketing, Vibrasonic

“Building a direct-to-consumer business (such as Kilne) from scratch in a competitive market such as housewares can be challenging. Isaac Frank has deep experience in this type of endeavor. They helped with launching our digital advertising campaigns for our online and Amazon businesses. They worked within our CPA (cost per acquisition) targets which were crucial to scaling. The Isaac Frank team is flexible, reliable and we enjoy working with them.”

Mike Gettis

CEO, Kilne

“As a startup we needed an agency that was flexible and could scale with us to augment our marketing team. Isaac Frank spoke in our language of cash flow and profitability. They really helped us with scaling our advertising in the early stages of our business.”

Paul Austin-Menear

VP & Commerce Operations, Nanoleaf

“Isaac Frank is a solid team who helped with our B2C sales initiatives in California, particularly for our battery storage and solar campaigns. Their strategic approach and hands-on involvement guided our marketing strategy, elevating our brand's presence and customer engagement. What truly set Isaac Frank apart was their ability to provide clear, concise reporting and insights. These actionable revelations empowered us to make informed decisions and fine-tune our approach continuously. Their professionalism, insights, and ability to drive tangible results makes Isaac Frank an invaluable partner.”

Danielle Nichols

Chief of Staff, Swell Energy

"Isaac Frank helped Muse / Interaxon with customer research and performance digital advertising (App Store and Amazon ads). They unlocked insights about who are most valuable customers were and why their initial behaviors with our app predicted longer term outcomes in lifetime value (LTV). Isaac Frank also helped us meet our revenue targets on Amazon. It was great working with them. I'd recommend them for any startup or consumer electronics company."

Derek Luke

Former CEO, Interaxon / Muse

“We enjoyed working with Isaac Frank because they get startups. They were able to develop strategies and execute campaigns that worked. Helping us scale and stay within our cost per lead (CPL) targets."

Peter Maglathin

Co-Founder & CFO, Trade Hounds

“As a leading luggage manufacturer Heys competes against many global travel brands. We leveraged Isaac Frank to help us stretch our marketing dollars further. They used market research and customer surveys to provide insights that enabled high performing ad campaigns that helped us grow in a very competitive market.”

Emran Sheikh

President, Heys

"Isaac Frank’s approach to profit focused performance marketing is refreshing when compared to other agencies. At ecobee it was an advantage having them work with us versus other agencies. They were key in our stealing share against Nest and Honeywell on Amazon and our Shopify platform."

Stuart Lombard

CEO, Ecobee

Our Services

Isaac Frank is a performance marketing agency based in Toronto, Canada that specializes in campaign management and market research.

Campaign Management

  • Meta (Facebook, Instagram)

  • Google Search

  • Display

  • YouTube

  • TikTok

  • Amazon Search

  • Amazon Display

Reporting and Analytics

  • Insights

  • Regular Reporting

  • Regression Models

  • Control vs. Exposed

  • Testing

  • AdHoc reporting

Market Research

  • Surveys

  • Focus groups

  • Share of wallet analysis

  • Conjoint analysis

  • Price elasticity

A/B Testing

  • Ads

  • Landing pages

  • Emails


  • Shopify

  • Amazon  

  • Store Optimization

  • Logistics A+

  • Content

Social Community Management

  • Creative

  • Display

  • Animated

  • Video

CRM & Business Automation

  • Completely customized CRM

  • Automated internal workflows and tasks

  • Email automation

We've Got Your Marketing Calendar Covered

Campaign Success is about starting early with a great marketing calendar and project plan.


New Year, New You

  • Inspire new lifestyle changes

  • Great for fitness programs, health and wellness programs

Father’s Day / Mother’s Day

  • Multiple audiences (adult children, spouses)

  • Mixed communication strategies

  • Test gifting as a offer

  • Demographic shift from direct customer to family member’s of that customer



Summer travel

  • Multiple stakeholders are involved in planning a perfect vacation.

  • Upsell and cross sell adjacent products

  • Leverage brand partnerships with adjacent companies


  • Another dual audience strategy of driving demand with kids and their parents.

  • Ensure kids are asking their parents for the products they need for back-to-school.

  • Ensure your brand is popular and in-demand for university/college-age students



Prime Day

  • Take advantage of the halo effect of users in a “fear of missing out” mode

  • Powerful for both customers without Prime accounts and companies without products on Amazon

  • Keep in touch with your customers and have their contact information prior to one of the biggest promotional events of the year.

  • Understand how your promotion pricing fares against competitors and manage hour-to-hour through the promotion period.

  • Take efficient advantage of everything Amazon has to offer in terms of product placement and promotion.

Black Friday / Cyber Monday

  • The "Super Bowl" of marketing; a period where some companies sell-thru more than 30% of their annual revenue.

  • List-building ahead of this event is crucial to side-stepping the large increase in advertising costs

  • Have a strong CPC / CPM strategy and hour-to-hour campaign management.



Holiday Season

  • Understand your audiences and key shipping dates.

  • Communicate why your product is the perfect gift

  • Keep a sense of urgency around getting it under the tree for Christmas in time

Maximize your marketing investment

Stop wasting your marketing budget.





Let's Get in Touch

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